5-star hotel
Shore Club
If the old Shore Club was the poster child for South Beach’s vodka-Red Bull era, its reincarnation under Auberge is the dry martini—chilled, expensive, and deadly serious. Scheduled for a 2027 curtain raiser, the property is currently a construction site, but the blueprint is clear: the party is over. Robert A.M. Stern has been drafted to erect an 18-story nautical tower that undulates like a mega-yacht docked on Collins Avenue, while the 1939 Cromwell House is being scrubbed of its sins to serve as a hushed private entrance. Inside, Bryan O’Sullivan Studio is stripping away the Stark-era white minimalism for rich mahoganies and brass—interiors that whisper 'private estate' rather than 'nightclub VIP.' The dining concept remains a state secret, though the move toward a 'Lobby Café' over a bass-thumping bar suggests espressos have replaced espresso martinis. The pools, once a chaotic soup of beautiful strangers, are being re-engineered into botanical sanctuaries, including a 75-foot lap pool that implies guests might actually swim. Auberge isn't just renovating; they are performing a personality transplant, betting that the future of Miami luxury is silence.
